New Pepsi Logo

Pepsi redesigned its logo, Ad Age reports:

The white band in the middle of the logo will now loosely form a series of smiles. A smile will characterize brand Pepsi, while a grin is used for Diet Pepsi and a laugh is used for Diet Pepsi Max. Mountain Dew will be rebranded as Mtn Dew.

Why not mess with an iconic white band that dates back to the 1940s? And while we're at it, why not get all Web 2.0 and Flickr-ize the name of Mountain Dew to "Mtn Dew" so it might be pronounced "Mutton Dew." Let's see how this one plays out.

Pepsi Logos from the Past

While I'm at it, I'd also like to ask a serious question: What the fuck is up with Pepsi's website?

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