The Cost of Pepsi Changing its Logo

Ad Age quotes an "expert" on how much it might cost for Pepsi to change its logo:

The real cost, said an expert, is in removing the old logo everywhere it appears and putting new material up. For Coke or Pepsi, when you add up all the trucks, vending machines, stadium signage, point-of-sale materials and more around the world, it could easily tally several hundred million dollars, the expert said.

Tags: ,

Comments are closed.

Creative Commons License

©2008-2010 Eat Me Daily