Comparative Advertising, Mmm Mmm MSG

The New York Times reports on the recent phenomenon of "comparative advertising": aggressive ads wherein brands attack their competitors by name. It's the Pepsi Challenge all over again, but with soup and coffee instead of two near-indistinguishable colas.

The Campbell Soup Company is calling out Progresso chicken noodle soup for having MSG, and Dunkin' Donuts is promoting a taste test claiming the respondents preferred their coffee over Starbucks. Does no one remember the epic Sarah Michelle Gellar-gate of 1983? The micro-starlet called out McDonalds by name in a television commercial for Burger King, and got named personally in the lawsuit! And she couldn't go into a McDonald's unless she was in disguise! Think of the children!

Sarah Michelle Gellar in Burger King Commercial, 1983

Earlier on Eat me daily:
Free Election Day Starbucks Coffee Might Just Be Illegal
Hell Pizza Commercial Offends, Gets Pulled

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