Coors Light's Cold-Activated Bottles and Cans Are Like Freaky Freezy Gloves For Beer

MillerCoors is going to be rolling out the cold-activated label, where the mountains turn blue when they're cold, across all of Coors Light's bottles and cans. This silly marketing gimmick is unlikely to compel people to buy the beer, because after all, it's still Coors Light.

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