Ferran Adria on Nightline
Ferran Adria's media onslaught continues as he was profiled last night on ABC's Nightline. And they go to the MoMA Store in SoHo and eat a hot dog on the street:
Adrià started his culinary career as a dishwasher, then a chef in the Spanish navy. Today, his cookbook is sold at the MoMA store, which, according to him, is exactly where it should be. He says what he creates is superior to many art forms.
"Food has something very unique, very special," he said. "[At] the MoMA shop ... you can only see. With food, though, you're going to see it, you're going to sense [that] it has texture. You're going to feel it and taste ... so it's really a discipline that is all about communication. Nothing else in the creative world is so complex."