Michael Pollan Wants an iPhone App to Tell if Your Chicken Was Factory Farmed

A mockup of the Chicken Identifier iPhone application for Michael Pollan

Wired reports on how Michael Pollan, while speaking at the Web 2.0 Summit in San Francisco, encouraged venture capitalists to get all Web 2.0 about food:

Part of the problem, he says, is the lack of transparency in the food industry -- few people know how the foods they eat are made. He envisions a future in which consumers carry portable devices that can be used to, for example, to see how the chickens they want to buy are actually raised.

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