Truvia Packaging by Pentagram [design]

The design firm Pentagram blogs about their new packaging for Truvia, the new natural, no-calorie sweetener derived from the leaves of the stevia plant. Designed by Paula Scher and Daniel Weil, the brand identity is a marked contrast from established rivals Equal, NutraSweet, and Sweet ‘N Low. Lovely. [via]

Tags: , , , , ,

Comments are closed.

Creative Commons License

©2008-2010 Eat Me Daily