Adventures in Marketing: The CEO of Domino's Pizza Burns Cease-and-Desist Letter from Subway [video]

The other night, during American Idol, Domino's Pizza debuted its newest commercial, where chief executive David Brandon burns a cease-and-desist letter from Subway. The letter demanded that Domino's Pizza drop its claim that its new "Oven Baked Subs" beat Subway's baked sandwiches in a national taste test, reports the Nation's Restaurant News.

Says the CEO in the commercial:

Domino's Oven Baked Sandwiches beat the taste of Subway's two to one — then Subway's lawyers sent us this letter demanding we pull our commercials off the air. I was gonna burn the letter, but everything's better when it's oven-baked.

Video: Domino’s Pizza CEO Burns Cease-and-Desist Letter

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