Flooded McDonald's by Superflex at the South London Gallery [video, food art]

Currently on display at the South London Gallery (website) is Flooded McDonald's, a new film work by Danish collective Superflex. In the film, a McDonald's restaurant slowly floods with water, "furniture is lifted up by the water, trays of food and drinks start to float around, electrics short circuit and eventually the space becomes completely submerged." They actually built a replica McDonald's in Bangkok, from "the food packaging to the chairs and Ronald himself."

Interviewed at Don't Panic, Bjørnstjerne Christiansen of Superflex said:

Originally, the idea was not to be fun. But when it came to working with the elements it became amusing, the Ronald Mcdonald, The ‘wet floor' sign. Fries and ketchup become characters. We tried to let the film happen as it happened, very fluid (hahaha). We focus on different details, but we didn't try to control.

Video: Flooded McDonald's by Superflex

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Superflex's Flooded McDonald's is on display January 16 - March 1, 2009
South London Gallery
65 Peckham Road
London SE5 8UH

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