Jamie Oliver Packaging Design by Pearlfisher

January 23, 2009, 5:00 pm 0 Comments (closed)

Lovely packaging design for Jamie Oliver products. Pearlfisher's website says:

Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home.

Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.

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Tags: Design, Jamie Oliver, packaging, Pearlfisher