NBC's The Chopping Block with Marco Pierre White Set To Premiere March 11th
Last week, NBC announced that their foray into food reality television Chopping Block, with host Marco Pierre White, will premiere March 11th.
Based on an Australian program of the same name, and produced by the team behind Hell's Kitchen, the show will have eight couples, split into two teams, with each team assigned side-by-side restaurant spaces in Manhattan. And there'll be challenges, such as "having less than a week to design and revamp a restaurant space to planning a menu and creating a signature dish."
NBC has been sitting on the show for a while — Grub Street documented the shooting in Noho back in June of 2008 — we guess that they were saving it as a possible mid-season replacement in case the reboot of Knight Rider didn't work out. (It didn't.)
NBC's website for Chopping Block doesn't have any video, images, or very much information at all, but does tell us:
It's not just about the meal, it's about the business of food. From the producers of Hell's Kitchen, original rock-star chef Marco Pierre White comes to America to host the ultimate food fight on NBC – a new competition set in the high-drama, high-stakes world of New York City restaurants. The cooks are given a grilling over the course of the series. The teams, which are made up of couples, will be tested in challenges that vary from having less than a week to design and revamp a restaurant space to planning a menu and creating a signature dish. The winning couple will get a chance to have their dreams come true – opening their very own restaurant.
Remember our prediction for 2009 of total food reality television overload? It is so totally on track.