The Design of Food Merchandising Signs

We were fascinated by the graphic design of the food merchandising signs on South Bay Abram's website. Designed for food service — bakeries, delis, meat, fish, or cheese shops, et al, these signs come in two types: the overly decorative (a boat's steering wheel, fish on the sign, or signs in the literal shape of a fish) and the mundane, simple rectangular ones.

These signs occupy a role in our everyday lives and must fulfill basic functions: they have be modifiable by the retailer and be immediately legible by the consumers. But beyond that, the signs invite small and subtle variations, from shape to color schemes to decorative borders, or the lack thereof. When seen en masse, they illustrate an industrial graphic design, a repetitive art form.

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