Does the World Need Gwyneth Paltrow's Banana Muffin Recipe?

In a carefully worded article, the New York Times questions Gwyneth Paltrow's apparent ambition to become a lifestyle brand on par with Oprah and Martha. Central to the effort, of course, is her forthcoming cookbook. But, um, why?

Beth Wareham, director of lifestyle books at Scribner and the editor of “The Joy of Cooking,” wondered aloud about Ms. Paltrow’s qualifications as a chef. “Does the world really need another banana muffin recipe?” she asked. “I think someone like Gwyneth Paltrow would be better at telling people what not to eat.”

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