General Mills Reissuing Vintage Cereal Box Designs

Hot on the heels of PepsiCo's appeal to nostalgia, General Mills has been quietly reissuing vintage cereal box designs for Lucky Charms, Honey Nut Cheerios, Cocoa Puffs, Trix, Kix, Wheaties, and Golden Grahams. We hadn't realized how insidiously the boxes of our favorite breakfast products had been visually busying themselves up — these clean, colorblock designs are a breath of fresh air compared to their hypersaturated contemporary counterparts.

The limited-offer boxes are on sale at Target, and go hand-in-hand with a t-shirt promotion in which — just like in the old days — you can get your prize for just 5 box tops plus shipping and handling. [via]

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