Hugh Fearnley-Whittingstall Expects a Cauliflower Revival in Britain
British cauliflower growers are in a panic over declining cauliflower sales, but they're fighting back with... advertising?
But fear not, says Hugh Fearnley-Whittingstall, for he expects cauliflower to make a comeback:
I think these things come in waves. Beetroot used to be every-one's least favourite vegetable, now it's incredibly trendy. Cauliflower is similarly love-hate. When chefs start to think everyone's at the beetroot game, cauliflower would be a good one for them to show how clever they are. It could be the next big vegetable.