South Park Commercial Parodies Pepsi's 'Refresh Everything' Ad Campaign [video]

Comedy Central is running a commercial for South Park's upcoming season that parodies Pepsi's "Refresh Everything" ad campaign— except instead of the Pepsi logo, they're using the characters' heads and inane phrases. They've totally got the style down: the bounciness, the colors, the typeface.

Pepsi's redesigned logo was derided as a shameless ripoff of Barack Obama's campaign logo, and the pseduo-positive and optimistic "Refresh Everything" print and TV ads attempted to appropriate much of the goodwill around the Obama election and inauguration, all in the name of marketing soda.

South Park's skewers the whole concept, subversively throwing in a "Lesbos" here and "Tacos Y Burritos" there, going so far as directly mocking Pepsi with "We're soooooo positive." We like South Park's better.

From Pepsi's "Refresh Everything" campain

For the sake of comparing / contrasting, we include South Park's commercial and then Pepsi's commercial:

Video: South Park Parodies Pepsi

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Video: Pepsi's 'Refresh Everything' Ad


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