Tom Colicchio's Diet Coke Commercial [video]

Diet Coke Commerical

Last night, Diet Coke aired a new commercial with Tom Colicchio that poked fun at food trends, including tall food, dots and dashes of infused oils, and especially the Alinea-style plating. In the ad titled "Tom Colicchio on Taste," he says:

When it comes to good taste, it's important to know the difference between being sophisticated and uh... whatever that is. You don't have to over-complicate it. No gimmicks, no fads, no... shrimp nests. Just keep it simple. Because when you start with good taste, you don't need anything else.

Diet Coke Commerical

Diet Coke Commerical

Dishes at Alinea

Video: Tom Colicchio's Diet Coke Commercial


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