Bobby Flay as the New Don in Promo for The Next Food Network Star [video]
We absolutely loved this 15-second promo for Food Network's The Next Food Network Star, with Bobb Flay strutting down an obscured Chelsea Market, coffee in hand, shiny black shoes, with an air of importance. Because Flay is the Don, Food Network's Tom Colicchio. So much so that literal stars shoot out from underneath his feet.
The insinuation the promo gives is that you, too, can become the next Flay, that you too can own this friggin town. The harsh reality of The Next Food Network Star, though, is that while the show itself does really well in the ratings, it doesn't do all that much to advance the careers of the winners. Well, other than Guy Fieri.
From we can tell, season five of The Next Food Network Star premieres June 7, 2009. We can't wait.