Condé Nast's Food Magazines Approach the Bare Minimum
A visit to the magazine racks is a scary experience these days — everyone is seriously slimming down. Condé Nast's food magazines are part of that trend, so much so that the January issue of Gourmet and the March issue of Bon Appetit each totaled a paltry 108 pages — only six pages above the 102-page minimum set by Condé Nast. Anything less than 98 pages and you can't even glue a magazine together.
Maybe the strategy of "cheap home eating" followed by Gourmet and Bon App isn't the best idea — Gourmet and Bon App are down 24 and 26 percent year-over-year, respectively. In contrast, Saveur is doing really, really well: advertising for its March issue is up eleven percent year-over-year. How? By not going down-market: "Saveur has found success by staying true to its original mission and our advertisers recognize the value in this," publisher Merri Lee Kingsly said in a statement.