David Pogue: Rice ≠ Risotto
We loved the lede to David Pogue's review of a new cell phone, the Samsung Memoir:
I’ll never forget the time I visited a Riverwalk restaurant in San Antonio and ordered risotto: rice that’s been stirred in broth until it’s rich, creamy and perfect. But what the waiter brought to the table wasn’t risotto. It was just rice. A bowl of yellow rice.
“Oh, I’m sorry,” I said to the waiter. “I actually ordered the risotto?”
The guy looked at me like I was the village idiot. “What do you think risotto means? It means ‘rice’ in Italian. That’s what you got.”
I thought of that “risotto” last week when T-Mobile released the Samsung Memoir. See, high-tech companies play that same name game all the time.