Video: Kyra Sedgwick, Burned by Bernie Madoff, Shakes It for Tropicana [commercials]
Bernie Madoff's trail of economic devastation continues! Kyra Sedgwick, after reportedly losing upwards to $50 million in Bernie Madoff's Ponzi scheme, is now shilling for Tropicana in print and in commercials.
It's sort of sad to see Sedgwick, wife of Kevin Bacon and Golden Globe-winner, resigned to shaking it, dancing around her kitchen to Tom Jones', "She's A Lady," for Tropicana's new light orange juice, Trop50, a Stevia-enhanced brew. Granted, she looks like she's having fun, and she's definitely got some moves, but we have to wonder: If it hadn't been for Madoff's swindling, would she be doing these commercials?
There's also a series of print ads, with Sedgwick photoshopped into a nearly unrecognizable version of herself, running in entertainment weeklies and magazines like Everyday with Rachael Ray and O — The Oprah Magazine. Naturally, she channels her inner spokesperson: "Tropicana is something that's been in our family for a long time, and I love the premise of Trop50 because it delivers the goodness of orange juice, but with just half the sugar and calories."
But even more bizarrely, the newly-retired Tropicana box design appears in the print and television ads — after the customer revolt you'd think that Tropicana would use the old/new-again design. Is it a snub to the consumers, or sheer laziness and cheapness on the part of PepsiCo?
Video: Kyra Sedgwick Shakes It for Tropicana
Video: Kyra Sedgwick Print Ad for Tropicana