The Fun Cooker on 30 Rock [video]

A subplot on last night's 30 Rock focused on the launch of a new product, a pocket microwave oven that even includes a ham button.

Jack Donaghy, whose official title is Vice President of East Coast Television and Microwave Oven Programming at GE, has a problem: The name they chose was potentially offensive, so he corrals the writing team to come up with a new one, making them all members of the microwave division.

I have spent the better part of the last three years developing a portable, miniature microwave oven. Most of that time has been spent focused on coming up with a hip, edgy name for the product, something that will appeal to the marketing holy trinity: college students, the morbidly obese, and homosexuals. Unfortunately, legal just informed me that the name we settled on for our bite-sized microwave, the biteNUKER, is highly offensive to those who speak either French or Dutch. A Franco-Dutchman would pronounce it "bette-nuker" — I'm sorry Mrs. Larcoche Van DerHoote.

Kenneth comes up with "Fun Cooker," but it turns out he'd heard that somewhere else.

Video: The Fun Cooker on 30 Rock

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