Burger King's Texican Whopper Commercial Offends! [video]
Burger King's commercial in Spain for the Texican Whopper, featuring a tall American cowboy and a tiny Mexican luchador, "El Cachito," wearing a cape with the colors of the Mexican flag has set off an international incident. The AP reports: "Mexico's ambassador to Spain said Monday he has written a letter to Burger King's offices in that nation objecting to the ad and asking that it be removed. Jorge Zermeno told Radio Formula that the ads 'improperly use the stereotyped image of a Mexican.'"
The setup of the commercial is that they're roommates, working together to clean the house: The muscular wrestler opens jars, the tall cowboy lifts the wrestler up to reach high shelves and helps clean tall windows. Thus the tagline: "The taste of Texas with a little spicy Mexican."
The commercial isn't super-offensive (okay maybe it does tread on stereotypes a bit), but the print ad that has the luchador wearing the Mexican flag as a poncho is likely what angered Mexican officials the most. Said the ambassador, "This advertisement denigrates the image of our country and uses improperly Mexico's national flag."