New York Media Takes On VVM For National Food Blog Domination
It looks like there's new and invigorated regional food blog competition brewing between New York Media and Village Voice Media. NYM staked their claim to a national food media empire with their 2008 acquisition of MenuPages and its associated blog network — if the job listings are to be believed, a network that will soon expand to include what we can only assume is a Grub Street in Los Angeles. And VVM is ramping up their ranks, recently hiring a Bay Area blogger for their SF Weekly property, and seeking new blood in both New York and LA. Both staking out Eater's New York, Los Angeles and San Francisco turf.
New York City
- Food/Restaurant Blogger for the Village Voice's Fork in the Road: "The ideal candidate will have a dynamic writing style, as well as the industry sources required to break the news and tell the backstories important to New York's food and restaurant community." Full time w/benefits.
- Food Blog Editor: Village Voice Media's LA Weekly: "to manage and develop its Squid Ink food blog." Full time w/benefits.
- Food Blogger: "New local food blog launching this summer looking for a knowledgeable writer obsessed with LA’s restaurant scene." Part time. Anonymous. but the email address is firstname.lastname@example.org. Simple deduction and acronym interpretation leads us to believe this is an yet-to-be-announced Grub Street Los Angeles in the works. We put in a request for more information from New York Media, and the only response we received was "We don't have any comment but thanks for checking." Which we'll take as incomplete but near-confirmation. Are other cities in the works as well?
The economy might be down everywhere else, but this sudden surge in food blogging jobs means that the medium — no matter how hard restaurateurs might wish for it — is so not going away.