The 'Sarah Connor Made Me Do It!' Campaign
In an attempt to get the TV show Terminator: The Sarah Connor Chronicles renewed for next season, Gawker Media's science fiction blog io9 started the "Sarah Connor Made Me Do It" campaign, a Flickr group where people post pictures of themselves with products that sponsored the show (with "bonus points if you manage to look like a Terminator or a future Resistance fighter").
The "Sarah Connor Made Me Do It!" campaign is in marked contrast to the earlier "save the TV show via food" campaigns — where people would mindlessly mail the networks foodstuffs like peanuts or bottles of Tabasco sauce, with mixed results — in that it smartly recognizes (and in a way, celebrates) the relationship between the TV show, its advertisers, and a rabid fanbase.