'Food and the Future of it' by Matt Brown [food art]
In Matt Brown's "Food and the Future of it," his final project for his masters in Interaction Design at the Umea Institute of Design in Umea, Sweden, he envisions that the food from the year 2040 would be synthetic and programmatic, made using three-dimensional printers and lab-grown meat.
He told us: "I'm a big fan of science fiction, and design fiction. Most of the pieces from this project are sort of like relics from this fictional future world I had in my head. They're meant to be looked at like they are fiction, not product solutions."
For his project, he imagined corporate-branded cartridges for printers that offer an infinite variety of flavors including extinct species such as dodo and wooly mammoth. And printers that can make patterns inside eggs (instead of a standard yolk), machines that make pasta in new and unique shapes, a device that generates cheese, beef that's grown on sticks (sort of like rock candy), meat grown with self-marinating beads that release flavor from the inside out, and apples that grow their own self-contained fruit salad.
He expects for there to be room for hacking and individual creativity. He writes: "Human Creativity is absolutely amazing, and I'm confident that if people could design their own custom eggs, pasta, snacks, and other things then they would. And communities would be built up around these designs."
But his vision of the future of food isn't entirely dystopian. He told us:
There are good and bad things about the fiction I´m talking about. On the one hand, lab grown meat and growing food yourself really cuts down on greenhouse gasses, so that's good. Meat grown in a lab is also easier on the poor beasts we get our meat from today. Being able to easily make your own pasta shapes, or egg patterns is fun and creative, so if people get into that then that´s good too. On the other hand, with food printers people could be missing out on the real stuff. Like people today that only cook with a microwave.
In this future people could really get disconnected from the natural world, even more so than today. In the end though, I think that in 30 years most people will be eating almost the same as they are now. There´s going to be the ultra green movement, the slow food movement will pick up steam, and the people who use microwaves and bread machines will really take to food "printing".
Food Grown on a Stick
See his blog for more photos of and information on "Food and the Future of it." Also see his website for other projects he's worked on, including the fork plate (the plate holds onto your food) and the Money pizza (an advertising concept for a fridge magnet that holds five dollars in change to let you know when you have enough money for a pizza).
Having just graduated from the Umea Institute of Design in June, Matt's looking for work in Europe, mainly in industrial design or interaction design. Frankly, you'd be silly to not hire him, for he clearly has an unparalleled creative spirit. Contact him at email@example.com.