Now Open: The Big Gay Ice Cream Truck
Today marked the opening of The Big Gay Ice Cream Truck, the latest entry in New York City's food truck scene. With prime location near the bandstand at Brooklyn Pride in Prospect Park in Brooklyn, The Big Gay Ice Cream Truck's owners Doug Quint and Bryan Petroff were serving up Mr. Softee-style soft-serve, in chocolate and vanilla flavors with standard toppings like sprinkles. What sets them apart, however, is the great branding and the inventive premium toppings, like Trix cereal.
Cones and cups are $4, with an additional $1 for premium toppings that included:
- Trix cereal: "They're not just for kids!"
- Fresh blueberries: with or without Saba, a thickened sweet Balsamic
- Organic Vermont maple syrup: from the Coombs Family Farms and Brad's Organic, both in Grade B
- Dulce de Leche
- and Cayenne pepper: "to spice up your chocolate"
In the near future, they plan on rolling out other toppings, including the ever-trendy bacon, Nutella, olive oil and sea salt, and ground wasabi peas.
Doug Quint told Serious Eats "Let's face it, ice cream trucks are kind of queer, and a middle-aged white man driving one is pretty suspect... That's not to say that I'm a rolling hotbed of perversion. Hardly the case. It's all in the name of silly."
They're selling t-shirts emblazoned with the logo (including "husband-beaters") and tracking sightings of the shirts across the country on their website. From pre-opening buzz alone, they've already been asked to appear at events and weddings.
Look for the Big Gay Ice Cream Truck in the West Village and Chelsea, especially late nights around bars and nightclubs. And like any good food truck, they're on Twitter (@biggayicecream) so you can track their location and daily toppings.
[Ed note: We'd be remiss not to mention the naming is likely inspired by the South Park episode Big Gay Al's Big Gay Boat Ride.]