Photos from the Jell-O Mold Competition [events, food art]
On Saturday we checked out the Jell-O Mold Competition at the Gowanus Studio Space in Brooklyn. Our initial thoughts: Twee Brooklyn hipsters in a Jell-O mold contest? Could it get more precious? But we were wrong — the contest had some truly impressive and artful work. Jell-O, it turns out, is a surprisingly versatile design and art medium. (We must note that watching hipsters do Jell-O shots was a little funny.)
We were expecting impossibly-tall and wobbly creations, but instead what we saw was work of a more strictly representational form: jewelry, a cheeseburger and fries; and also some more conceptual work: a light bulb made from sweet jalapeno Jell-O ("light bulbs get hot"), a mold of a breast, enormous caviar, Jell-O functioning like shrinkwrap, and Carmen Miranda hats. Here are some of our favorites:
The grand prize winner was Kandice Levero and Julia Greene for their oversized jewelry "Jell-O Cocktail Trumpery." In their words: "We created large, blingy cocktail stones of Jello set in colored gum paste settings. We wanted to play off the gelatin's inherent properties such as its translucency and prismatic qualities." The settings were dusted with real gold dust powder.
Jell-O Cheeseburger and Fries
Rachel Morrison's "Cheeseburger in Paradise" simulated a cheeseburger, french fries, and a coke. See more at her Flickr set. Features a vanilla and walnut flavored Jell-O bun, pistachio flavored lettuce, cherry and cherry cream Jell-O tomatoes, chocolate and chocolate mousse flavored Jell-O burger, orange-lemon Jell-O cheese, lemon-lime Jell-O pickles, and coconut flavored Jell-O onions.
Emilie Baltz's "Puberty" used a "life mold of [a] right breast." Made with peach fuzz gelatin with "melon nipple" and "smoky milk."
"Jell-ROE" by Kegan Fisher and Liz Kinnmark featured "caviar taste on a Jell-O budget." As expected, it tasted salty and fishy. Won a runner-up prize.
Jell-O Light Bulb
"Jasper Johns Jell-O Surprise" by Shelly Sabel paid homage to Jasper John's infamous 1958 light bulb piece, it was flavored with sweet jalapeno Jell-O because "light bulbs get hot". Won a runner-up prize.
"Jiggly Wrap" by Hugh Hayden and Savinien Caracostea had real brochettes ensconced inside Jello-O that simulated plastic wrap, a chicken made out of Jell-O, and real eggs in a Jell-O "carton." Won a runner-up prize.
Jell-O Carmen Miranda Hat
Part installation, part performance piece, "Carmen Gelatina" by Indu Pillay was a total hit at the competition. In her words: "This is a wiggly-jiggly Jell-O ode to 'the Lady in the Tutti Frutti Hat!'" She was honorably mentioned for her design and concept.
Video: Jell-O Mold Competition Winner
Here's a video by ECGroom:
Video: The Feedbag at the Jell-O Mold Competition
Here's another video from The Feedbag: