Animated Infographic Sponsored by Hellmann's Urges People to Eat Locally
Here's the video "Hellmann’s - It’s Time for Real," part of Hellmann's Canadian "Eat Real. Eat Local" campaign. Expertly produced by Crush (read an interview with the director), this is localwashing at its best — the corporate parent to Hellmann's is, of course, Unilever.
The statistics regarding food importation and its effects on farmland and the environment are pretty damning, and the message is pretty universal, but we're not sure what sandwich spread has to do with eating locally. Local by association, we presume.
Video: Hellmann’s - It’s Time for Real