Cadbury Chocolates' PR Hell in New Zealand
Cadbury, the self-proclaimed "world's largest confectionary manufacturer," is finding itself in the middle of a PR shitstorm in New Zealand over its recent decision to use palm oil in its chocolate — the Auckland Zoo is now boycotting all of Cadbury's products, claiming that endangered orangutans are losing their habitat due to the continued demand and production of non-sustainable palm oil. The zoo is going so far as offering a nine-page shopping list (pdf) of "Orangutan friendly" products such as "palm oil-free" dog food and powdered drinks.
Cadbury is no stranger to consumer backlash — back in May, they whipped out the grocery shrink ray, decreasing the standard Dairy Milk chocolate bar by 20% (from 250 to 200 grams). So now if you find yourself in New Zealand or Australia craving a Cadbury bar, not only will you bite into a chalky, waxy version of its former self, you'll also get less of it, and you'll have the blood of orangutans on your hands too.
In their defense, Cadbury claimed that due to inflation the current size of the bar was no longer economically “viable,” and that consumers shouldn't fret because "the new shape provides a greater mouth-feel, enhancing the chocolate delivery and is easier to break with fewer crumbs."
Here's a brilliant user-made video out of New Zealand detailing Cadbury's shrink ray and its clever re-packaging technique: