Gourmet and Bon App's Ad Page Meltdown
Condé Nast released its official projections for its September ad sales, and it's not pretty. It's bad. If we're reading the chart after the jump correctly, then year-over-year from Sep 08 to Sep 09, Bon Appetit's ad pages are down 40% (from 74 to 44) and Gourmet's ad pages are down 51.9% (from 85 to 41).
Back in May, Mickey Kaus predicted that Gourmet and Bon Appetit were slated to die, which nobody wants. Maybe they should call their buddies over at Saveur for some advice about climbing up out of the quicksand?
Note: The blue column represents the annual ad-heavy Fashion Rocks supplement that Conde Nast is not publishing this year: