RIP Taco Bell Chihuahua [video tribute]


Gidget, the chihuahua known as the iconic "Yo Quiero Taco Bell" dog has passed away. People reports:

"She made so many people happy," says Gidget's trainer, Sue Chipperton.... The mostly retired actor lived out her days laying in the sun – "I like to joke that it's like looking after a plant," says Chipperton – and entertaining at shoots when her trainer brought her along. "Gidget," says Chipperton, "always knew where the camera was."

Of course the whole campaign traded in stereotypes — imagine the pitch: "Like Speedy Gonzalez but a dog! Who talks!" — see the commercials that promote a "taco revolución" or the one that presents the chihuahua as a Latin American revolutionary figure in "Viva Gorditas." Although the campaign was sort of a failure, in that "[d]uring the Chihuahua era, 1997 to 2000, Taco Bell sales slipped," nevertheless it was a pop culture phenomenon, with a catchphrase up there with "Wazzup!" and "Where's the Beef?"

Here are all the Taco Bell chihuahua commercials we could find:

Yo Quiero Taco Bell (1997)

Taco Bell Romantic Dinner

Taco Bell Home Originals Commercial 1999

Taco Bell / Star Wars: Episode I Tie-In

Taco Bell / Godzilla Tie-In

Taco Bell Chalupa

Taco Bell: Viva Gorditas

Taco Bell: Taco Revolución

—Raphael Brion

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Comment Feed

  1. Amy

    Oh no, did the Taco Bell dog ever get any Taco Bell? Or is it like a Wile E. Coyote situation, want but cannot have.

  2. Tom H

    Surprised they never made a Che Guevara / Taco Bell ad.

  3. Emily

    Is there going to an autopsy? Why is TMZ not reporting on this???

  4. Nick D

    Amy, I think it's more like the Trix Rabbit... Silly Dog, Taco Bell is NOT FOR YOU!!!!

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