RIP Taco Bell Chihuahua [video tribute]
Gidget, the chihuahua known as the iconic "Yo Quiero Taco Bell" dog has passed away. People reports:
"She made so many people happy," says Gidget's trainer, Sue Chipperton.... The mostly retired actor lived out her days laying in the sun – "I like to joke that it's like looking after a plant," says Chipperton – and entertaining at shoots when her trainer brought her along. "Gidget," says Chipperton, "always knew where the camera was."
Of course the whole campaign traded in stereotypes — imagine the pitch: "Like Speedy Gonzalez but a dog! Who talks!" — see the commercials that promote a "taco revolución" or the one that presents the chihuahua as a Latin American revolutionary figure in "Viva Gorditas." Although the campaign was sort of a failure, in that "[d]uring the Chihuahua era, 1997 to 2000, Taco Bell sales slipped," nevertheless it was a pop culture phenomenon, with a catchphrase up there with "Wazzup!" and "Where's the Beef?"
Here are all the Taco Bell chihuahua commercials we could find:
Yo Quiero Taco Bell (1997)
Taco Bell Romantic Dinner
Taco Bell Home Originals Commercial 1999
Taco Bell / Star Wars: Episode I Tie-In
Taco Bell / Godzilla Tie-In
Taco Bell Chalupa
Taco Bell: Viva Gorditas
Taco Bell: Taco Revolución