McDonald's Ad Campaign in Japan Mocks White People and Foreigners [video]


McDonald's is running an ad campaign in Japan that uses Mr. James, a bumbling white guy who speaks broken katakana (i.e. accented) Japanese. Basically a gaijin, a derogatory term for a foreigner in Japan, he's even got his own blog while he tours McDonald's locations across Japan. People are upset because he's perpetuating racist stereotypes, and comparisons to Stepin Fetchit being made. Even stern letters are being written to McDonald's by FRANCA, a human rights group concerned with the rights of non-Japanese residents in Japan.

Here are a couple of commercials we dug up:

Video: Mr. James Commercial #1

Video: Mr. James Commercial #2

[Japanprobe via Consumerist]

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