Padma, Naked, Jewelry Ad

padma-jewelry-teaserWhen Padma Lakshmi isn't hosting Top Chef, writing cookbooks, working on a sitcom, doing burger porn, or starring in Star Trek, she works on her own line of jewelry. There's only one way to advertise jewelry, and that's to get naked and have the renowned fashion photographer Steven Meisel shoot the pictures.

The copy on the ad reads: "I created my jewelry to become a part of a woman, to adorn her, to dance on her skin." [ad via WWD]


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  1. Emily

    Sex sells, I guess, but how much is the jewelry? It's sort an inauspicious time to launch a luxury product, no?

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