Recipe Ads for Ikea List Products as Ingredients

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From a German ad agency, these ads for IKEA cleverly shift a recipe's focus from ingredients to tools. Who cares what kind of pasta you use? Or, for that matter, how much? Just make sure you're cooking it in an IKEA 365+ pot and straining it with a STABIL pasta insert.

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IKEA: Recipes, Pasta with Onions. view larger. via adsoftheworld.com.

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IKEA: Recipes, Stewed Rabbit. view larger. via adsoftheworld.com.

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IKEA: Recipes, Tiramusi. view larger. via adsoftheworld.com.

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