What’s Up With Gourmet’s September Cover?

What's Up With Gourmet's September Cover?

August 19, 2009, 10:00 am 12 Comments

gourmet-cover-september-2009-small1 The cover of Gourmet's September issue is stunning and bizarre, featuring a photograph that brings to mind a macro shot of Shrek's ass. Or perhaps a gnarly pear? A scarred lunar surface? Whatever it is, food-wise, it's a little unattractive.

Conde Nast's food magazine death spiral continues, what with Gourmet's ad pages down 52% year-over-year. Deviating from the standard cover of food porn photography is either a bold, calculated move to differentiate itself on the newsstand and move some copies, or just terribly, terribly unfortunate.

(It's a quince if you couldn't tell.)

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Earlier on Eat Me Daily

Tags: Gourmet, magazines, quinces

12 Comments

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Slow Food, İstanbul

what's wrong with you?!! it looks delicious!

August 19, 2009, 10:58 am Reply
Emily

It's like a big green turd, there must have been a prettier food to put on the cover, no?

August 19, 2009, 11:15 am Reply
Syd

Definitely a swing and a miss. Looks moldy.

August 19, 2009, 11:55 am Reply
Mike

I absolutely adore Gourmet and love their stark and simple covers. I dig that you don't know what it is at first and I double dig the use of "ugly" natural variation of "real" produce. I give the finger to pretty but tasteless fruit, and something tells me this little bad boy has a punch. I am bothered less by the photo than the word vomit sprayed all over the photo, no matter how daintily kerned. Kind of ruins a powerful image, no?

Then again, I'm a subscriber, so they have my money already.

August 19, 2009, 1:16 pm Reply
scott

I knew immediately that it was a quince. But then, I have a quince tree growing in the backyard. I for one love the stark simplicity of the cover.

August 19, 2009, 1:57 pm Reply
Jessica

Hmm... I grabbed this issue at B&N last night purely *because* of the cover. And when I was paying, the cashier remarked on how striking it was. So whatever they were thinking, it worked on me.

August 19, 2009, 3:23 pm Reply
Moira

Way back in the '80s, Gourmet put a photo of James Beard on the cover, shot from the back so that all you saw was his bald head. That was a very controversial cover, and it got a whole lot of us foodies upset because it was not the traditional pretty food cover.

Clearly, Gourmet likes to yank our chains every once in a while. Good for them.

August 20, 2009, 7:23 am Reply
Jojo

I kind of hope most potential Gourmet readers could ID a quince...I think it's rad and furry. Agree about the word vomit, Mike.

August 24, 2009, 2:21 pm Reply
k

Oh. I thought it was a tennis ball trying to be the earth.
Or something.
But I dont care because I think Gourmet is a very "I'm white and I'm in on the joke" kind of magazine, so it's not the least bit interesting to me...

September 1, 2009, 3:27 pm Reply
steph

lets get beyond the cover--whats up with the entire issue? Its an all recipe issue-where is the travel Gourmet is known for? How about the recipe entitled FIGGY PIGGY? This is not the Gourmet I am used to seeing and I know I don't like it. The recipes are too simple and I wonder what they are doing. October will be interesting to see if they continue this new look.

September 1, 2009, 5:21 pm Reply
Andy

What is even more upsetting are the photographs inside which seem to be printed on cheaper paper, with wider borders. Compare the quality of the printing in September 2009 with August 2009 and see if you don't notice the decline in quality.

September 2, 2009, 10:52 am Reply
Culinary Curmudgeon

heaven forbid a FOOD magazine would be ALL RECIPES!
get over yourselves, and get over gourmet.

September 24, 2009, 2:41 pm Reply