Bud Light Lime's 'In the Can' Commercial [video]


Here's a new commercial for Bud Light Lime by Omnicom Group’s DDB Chicago. "I never thought I'd enjoy getting it in the can as much as I do. I was wrong," says a suburban housewife. "I gave it to my boss in the can," says a working stiff. Nothing like innuendo about anal sex to sell some canned light beer flavored with lime. AdAge called it "juvenile," but that's sort of the point. It's attention-getting for sure, but the joke, repeated over and over, gets old quick.

Video: Bud Light Lime's 'In the Can' Commercial

[via Speakeasy]

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One Comment

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  1. To me, it's hilarious, play on words at its finest. To others, they may be overreacting.
    Would they get mad at gorillas for guerilla marketing.

    I guarantee someone, somewhere is now at a bar 'Getting it in the can' and not the bottle.

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