McDonalds' Macaron Ads
Out of France come these ads for McDonalds' McCafe's macarons by TBWA, Paris, France in which they look just like mini-burgers. Sort of a reminder to the public, saying, "Hey, even if you're not a fan of the burgers, you could always stop in for a pretty good macaron." But before everyone goes "yuck!," apparently the macarons from McDonalds are not entirely bad. In Michael Steinberger's Au Revoir to All That (buy at Amazon) — see the related excerpt on Slate — he finds out that McDonalds gets their macarons "from Holder, the company that owns Ladurée," the renowned luxury cakes and pastries brand based in Paris that's famous for their macarons.
[via Ads of the World]
Earlier on Eat Me Daily
- What's Wrong With France: Au Revoir to All That by Michael Steinberger [book review]
- 'Quarter Pounder with Cheese' - MTV Basterdize Tarantino Contest Winner [video]
- McDonald's Ad Campaign in Japan Mocks White People and Foreigners [video]
- NYC McDonald's Stays Open During Renovation, Subjects Customers to a Construction Site