McDonalds' Macaron Ads

mcmacarons

Photos via adsoftheworld.com

Out of France come these ads for McDonalds' McCafe's macarons by TBWA, Paris, France in which they look just like mini-burgers. Sort of a reminder to the public, saying, "Hey, even if you're not a fan of the burgers, you could always stop in for a pretty good macaron." But before everyone goes "yuck!," apparently the macarons from McDonalds are not entirely bad. In Michael Steinberger's Au Revoir to All That (buy at Amazon) — see the related excerpt on Slate — he finds out that McDonalds gets their macarons "from Holder, the company that owns Ladurée," the renowned luxury cakes and pastries brand based in Paris that's famous for their macarons.

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[via Ads of the World]

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2 Comments

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  1. I'm just going to close my eyes and hope that when I open them there's not actually an article here encouraging eating at McDon't.

  2. Bram

    :'(

    Has Holder forgot their roots?

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