Stephen Colbert Parodies Hipster Miracle Whip Commercials [video]

October 16, 2009, 9:40 am 8 Comments

mayo-colbert

Stephen Colbert has a problem with those commercials with hipsters for Miracle Whip:

Don't be so mayo? As Americans, we hold mayo near and dear to our hearts, because that's where it tends to clot. This smear campaign has miracle whipped me into a frenzy. Well I've had it with these mayo nay-sayers. Tonight I'm going to prove once and for all that mayo is the illest condiment in the hiz-ouse. Let's pop open a jar of miracle whip-ass.

Colbert aired his own commercial for mayonnaise that's a bit more"realistic" in which the hipsters Twitter, do bong hits out of refashioned mayonnaise jars, and do upside-down keg stands of mayo: "When life give you mayo, make mayo-hem."

Update 11/12/09: Miracle Whip plans to strike back by buying commercial air time during The Colbert Report.

Update 11/13/09: Here are the commercials Miracle Whip aired during The Colbert Report.

TNT

I was making fun of this commercial for months. Glad that finally somebody noticed.

October 20, 2009, 1:11 am Reply
Double U

Yes TNT you alone were leading the charge on this whole thing. Colbert (and the rest of us) owe you personally a debt of gratitude. Give me a break. You loved the commercial and now that Colbert has parodied it, now you choose to stand up and belittle Miracle Whip. Where were you 3 months ago when we needed you?

October 21, 2009, 2:22 pm Reply
TSoM

Colbert's writers read Hipster Runoff apparently.

October 21, 2009, 8:47 pm Reply
ursh

Nick Kocher was in that video!

BriTANick FTW!

October 27, 2009, 5:09 pm Reply
Gordon

I am elated that we are one day closer to bringing these ad execs to justice.

November 1, 2009, 10:35 pm Reply
Zac

Are u kidding me? its SANDWICH SPREAD! who gives a shit?!? Miracle whip needs to get the hell over it.

November 13, 2009, 2:39 am Reply
Chase

Ohh thank god someone stood up to these miracle shit guys. their product is complete and utter crap, last time I went home and saw it in my mom's frig, I took it and throw it againist the wall. There's only one correct way to go and that's with Hellman's REAL Maynaise. Anyhting else is just crap.

November 13, 2009, 2:15 pm Reply
Evan

I love Miracle Whip! But, yeah, that commercial is stupid as hell.

December 11, 2009, 6:45 am Reply