Cook's Illustrated Editor Wages Online Food Fight
The saga of Chris "Broccoli Casserole" Kimball and his war against the internet continues: Kimball has challenged crowd-sourced recipe sites — calling out Amanda Hesser's Food52 in particular — to duel it out against his immaculate test kitchens. Like a jealous older sibling, Kimball's attention-getting techniques just aren't gonna hack it against the newer, shinier, cuter internet.
While the recipes Cooks Illustrated churns out are no doubt perfection, how on earth can his team of scientists compete against, um, the entire internet? It's not just yahoos out here, Kimball. Some of us have the skills, credentials, and now, thanks to you, the motivation to beat the best you've got. We've got your back, Hesser. [via The Food Section]
Update: Food 52 responds and notices that Kimball removed the reference to Amanda Hesser and Food 52. It originally read (Google cache will get you, Kimball): "Should be fun! Who is interested? Amanda? Anyone else?" later changing it to "Should be fun! Who is interested?"
Update #2: Even Gawker gets in on the action, calling Kimball the "trolling cook."