Creepy Chinese Food Safety Ads

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These food safety ads from the Beijing Women & Children's Development Foundation are nicely executed but super-creepy: Kids enjoying themselves in playgrounds built out of giant food, etc. But on closer inspection, the pizza slices are topped with shards of glass, the hamburger is a scorpion-burger, sushi is infested with bugs, the jello is spiked with thumbtacks, a beehive stands in for a lollipop, and a landmine is disguised as a melon. The tagline, as translated by Ads of the World, "Do you really know about his food?"

What the hell is going on? Is adulterated food such a problem in China that people need to be reminded to be careful that there might be poison in their food? Can someone please translate the text on these ads?

Update: Commenter realityindreams tells us:

the sushi one says, "is his world really safe?" the jelly one says "can you be so sure of her safety?" and the mine one says "have you seen clearly the world that your child is in?"

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View larger. Photo via adsoftheworld.com

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View larger. Photo via adsoftheworld.com

[Ads via Ads of the World]

—Raphael Brion

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8 Comments

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  1. 'Is his/her world really safe?' is what the larger set characters mean. Can't make out the smaller.

  2. Chistine

    It's just stating that the kid in the "healthy picture" is safe, no additives E numbers essentially means no scorpions or beehives.
    hmm apart from the landmine melon, not too sure about that...

  3. Wow, these ads really make you think... Did anyone else notice what looks like a snake hiding in the fries and the scorpion hiding behind the slide? Geesh!

  4. dav

    I really like the land mine in the walk path!?

    A few years back my parents bought a bottle of Evian water. They were told to specifically to only buy bottle water from Western companies. Problem was it's easy to fake labels / bottling. So they got a foul smelling bottle of something from the river. Pouring it out, the water was discolored in the cup; upon mixing with air it foamed up. The store owners made their own water. When confronted with this issue. The owners said, "take or leave it." "nobody made you buy it."

    Its been no secret China has a big problem with controlling unscrupulous businesses from creating hazardous products. The mentally is to make as much profit as possible; there is no line they won't cross. Corruption at the local level easily keeps a lid on it. Pay offs to every other hand is cheaper than actually making a legitimate product.

    This is typically how my uncles in China operate a business. Although, they don't know what they're really selling...as long as its making some money. Trying to use high prices as a lure of luxury or dirt cheap as everyman. Its a schizophrenic business model.

    These days people in China don't have a moral system, other than self preservation. A business culture dominated, with those watching their backs all the time. Penalties for being caught is hard labor or execution. They don't have soft prisons; you'll loose your kidneys.

    With all this, I'm glad they're making efforts to educate the consumers. No longer is stuff merely handed out by the gov't dispensaries. The public is constantly in danger of not knowing what's going on with their food source. Although the incidents have gone down, its still common problem. But the CTV won't disclose this problems, bad for face.

    • realityindreams

      wow... sorry to say this- but have you really been to china? the china you describe seems-- I don't know- so old... like the 60s or 70s..
      -_-;;;

      "Penalties for being caught is hard labor or execution. They don't have soft prisons; you'll loose your kidneys." ROFL

      what city did you live in? american movie town? #>_<#

  5. realityindreams

    For the translation, the sushi one says, "is his world really safe?" the jelly one says "can you be so sure of her safety?" and the mine one says "have you seen clearly the world that your child is in?"
    the small words say to look out for the verification seal on the foods.

    about the scorpions and stuff- modern asian designers really have a thing for photo-manip and wordplay. what they like to do is use over exaggeration to attract attention and to make a point. it does not necessarily mean that they sell watermelons that are mines (in chinese there is a watermelon that's called mine watermelon.) another example here is that one name for pineapple also means sharp 凤梨=锋利. so basically it's creativity.

  6. Dav

    I guess nationalism and religion go hand in hand. Sorry if I offended fellow Chinese. I don't live there anymore.

    Majority of the incidents were from Five years ago.

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