Minute Maid Packaging Redesign

minute-maid-orange-juice-containers-smallCoca-Cola is introducing a new identity for its global juice portfolio, starting with Minute Maid in the U.S. beginning this month. AdAge tells us it was designed by Duffy & Partners and CMA Design in partnership with Coca-Cola's in-house design team, and The Dieline has more pictures of the redesign. Unlike Pepsi's Tropicana redesign that was launched in January and then pulled after customer outcry (and decreased sales), Minute Maid's redesign is pretty tame and probably won't cause any controversy.


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