Newspaper Dressed Up as Breakfast Burrito [advertising]

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"Breakfast Burrito" is an ad that turned the Edmonton Sun into a McDonald's breakfast burrito — wrapper and all — with an “egg, sausage and cheese front page domination." By Cossette Toronto, which won the Best of Show award at the Canadian Newspaper Association’s 2009 Extra Awards. Couldn't tell if this was just a concept or actually executed.

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[via Marketing Magazine and IBIA]

—Raphael Brion

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One Comment

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  1. Sweetheart

    This creative idea was executed and a big hit.
    The Extra awards is very strict, they make sure everything that was entered into the show actually ran.

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