The Commercials Miracle Whip Aired During The Colbert Report [video]
In response to Stephen Colbert's merciless mocking of their campaign, on Thursday Miracle Whip ran newspaper ads threatening to "dominate the airspace" on his show to expose his viewers to "hardcore Miracle Whip attitude and revelry."
And indeed they did! During Thursday night's episode of The Colbert Report, Miracle Whip ran three new commercials that reworked footage of hipsters partying on a roof, directly needling Colbert. From one of them: "To Stephen Colbert, mayo-lover, an invitation to come over to the other side. Where all is sweet and tangy. Come on Stephen, doesn't this roof look fun?" As a form of meta-advertising, it really requires viewers to be in on the joke, and sure it's generated some buzz, but will it really make people want to give up mayonnaise?
Colbert, at the opening of the show, thanks Miracle Whip, saying, "I could certainly use the money to buy more delicious mayonnaise."
Video: Stephen Colbert Responds
Video: Miracle Whip Colbert Commercial 1
Video: Miracle Whip Colbert Commercial 2
Video: Miracle Whip Colbert Commercial 3