White Gold's Battle for Milkquarious: The Greatest Rock Opera Ever (About Milk)

milkquarious

The Battle for Milkquarious is an astonishing 1970s-style rock opera that's part of a campaign for the California Milk Processor Board by Goodby Silverstein & Partners. It brings in White Gold, a rock singer/mascot who was part of a "Got Milk?" advertising back in 2008.

Clocking in at 20-plus minutes, the Battle for Milkquarious skews into wildly decadent, vintage special effects and all. But you really can't go wrong with songs like "Almost as Beautiful as Me" and "Have You Met My Muscles." The theme, of course, is milk, as White Gold goes on an epic quest to rescue his lady love Strawberry Summers and his prized beverage from the villain Nasterious. Along the way, he recharges with milk, at one point coming across Bovina, the uni-pega-cow, who tells him: "Your visage and odor are funky, Chosen One. Drink of the miracle sauce. Rehealthify yourself."

If you don't have the luxury of time, at least check out the trailer and the music video for "Almost as Beautiful as Me" :

Also see Creativity Online's an interview with associate creative director and copywriter on the project.

Music Video: White Gold - "Almost as Beautiful as Me"

Video: Trailer for Battle for Milkquarious

[via metafilter]

—Raphael Brion

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  1. Brighid

    As BAD as this video is, and yeah, it's bad, it's also, in a twisted way, hilarious. I admit the first time I watched it I was like "WTH?" But I watched it a second time and was like "yeah I get it" It's still horrible, and not something I would recommend to anyone to watch SOBER.... But I admit it, sober as the day I was born, I still sometimes go back to watch it again. My favorite scene being when he meets Juggs in the little boat and the two start posturing like a couple of roosters meeting up infront of the henhouse. Hey, heh, bring the video back, not the student version but the origional. I admit it, it's so bad, it's good.

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