Coffee Shop Disloyalty Card from Gwilym Davies

disloyalty-card

Photograph via jimseven.com

Genius idea out of England from Gwilym Davies, the 2009 World Barista Champion: the disloyalty card. In an attempt to promote East London's emerging coffee shop scene, if you go and "drink coffee at 8 interesting, quality focused cafes," then Gwilym Davies himself will make you a free cup of coffee.

—Raphael Brion

Tags: , ,

One Comment

Comment Feed

  1. Brilliant, brilliant idea. Like Starbucks' "unbranding" strategy, but better (and less evil).

Leave a Reply

We welcome and encourage interesting, thoughtful, or amusing comments. First-time comments are held for moderation - think of it as "auditioning." Once your comment is approved, use the same name/email pairing, and your comments will appear instantly. Please follow basic etiquette: don't self-link or spam, don't troll, and don't leave unproductive non-contributions. For an avatar, register your email with Gravatar.

Creative Commons License

©2008-2010 Eat Me Daily