Hot Octogenarian-on-Ice-Cream Action
This commercial features a older women salaciously digging into ice cream cones in slow motion, and right at the end, up comes text that reads, "Vanilla is the most erotic scent to older men" and Science World's logo with the tagline: “We can explain." Because it's a promo for the hands-on science center Science World in Vancouver! By Rethink Communications (who incidentally were also responsible for the meat-inspired stationery for La Charcuterie). Clearly they win.
Video: Science World - Ice Creamy Goodness