Ben & Jerry’s 'Peace Dance Art' by Natalie Kovacs at Art Basel Miami Beach

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"Peace Dance Art," Natalie Kovacs. Photograph kindly provided by Jorge Rivas.

Corporate and art synergy! Ben & Jerry’s teamed up with Morgans Hotel Group and Interview Magazine to bring "Peace Dance Art" to Art Basel Miami Beach this year with a "dance intervention" by public performance art curator Natalie Kovacs. Several hundred ice cream lovers gathered on the beach to create a "human peace" before enjoying ice cream and a show by synchronized swimmers performing to John Lennon's "Imagine" (see video below). “In the quest to obtain peace, which is possible in our lifetimes, conducting a live art performance at Art Basel is the cherry on top of our sundae,” says Walt Freese, CEO of Ben & Jerry's, also known as Chief Euphoria Officer. See the video of our interview with Freese below:

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"Peace Dance Art," Natalie Kovacs. Photograph kindly provided by Jorge Rivas.

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"Peace Dance Art," Natalie Kovacs. Photograph kindly provided by Jorge Rivas.

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"Peace Dance Art," Natalie Kovacs. Photograph kindly provided by Jorge Rivas.

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"Peace Dance Art," Natalie Kovacs. Photograph kindly provided by Jorge Rivas.

Video: Interview with Walt Freese, CEO of Ben & Jerry's

Video: "Peace Dance Art" Synchronized Swimming

—Elizabeth Jones

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