The Beta Cup Challenge to Create Recyclable Coffee Cups
It can be a challenge to lug around reusable coffee cups, not to mention clean them and keep track of them. Thus, for many, our morning cup of coffee comes out of a paper cup. After the last lukewarm drops, the cup is tossed into the garbage without so much as a second thought to what happens to it. It turns out nothing happens to it, as practically all those cups are non-recyclable and non-biodegradable.
The Beta Cup Challenge is a way to find a way around this mess. The contest is to design the best alternative to bulky reusable cups and environmentally detrimental paper cups. Designs must address issues such as waste reduction and the resources needed to manufacture them. The winner receives a $20,000 prize from Starbucks, as the coffee company is aiming to use entirely reusable or recyclable cups by 2015. Good thing, too, because we can’t all bring our “World’s Best Dad” mug on the subway every morning.
—Ann Marie Awad