Colgate Dental Floss Ads Riff on Class

Photograph: I Believe in Advertising
How clever: these ads for Colgate dental floss are a play on the aspirations of a lowly tongue, finger, and toothpick, and the fancy, fancy dreams they will never realize. No, they can only stand by in service positions as the good life (between the spaces in your teeth, I guess?) is enjoyed by the likes of corn, broccoli, leeks and, presumably, dental floss. Sociology majors could have a field day with this one. Additional images below.

Photograph: I Believe in Advertising

Photograph: I Believe in Advertising
[via I Believe in Advertising]
—Paula Forbes









