Colgate Dental Floss Ads Riff on Class

colgate-dental-floss-toothpick

Photograph: I Believe in Advertising

How clever: these ads for Colgate dental floss are a play on the aspirations of a lowly tongue, finger, and toothpick, and the fancy, fancy dreams they will never realize. No, they can only stand by in service positions as the good life (between the spaces in your teeth, I guess?) is enjoyed by the likes of corn, broccoli, leeks and, presumably, dental floss. Sociology majors could have a field day with this one. Additional images below.

colgate-dental-floss-tongue

Photograph: I Believe in Advertising

colgate-dental-floss-finger

Photograph: I Believe in Advertising

[via I Believe in Advertising]

—Paula Forbes

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